For centuries, Italian design has involved a combination of tradition and craftsmanship with a luxurious, sensual look.
To promote Milan and Italian design, the words ‘Made in Italy’ were introduced in the 1970s. For Italian designers, this served as a collective slogan and mark of quality. The temporary exhibition ‘Made in Italy’ is running at the Amsterdam Museum of Bags and Purses until the 17th February 2019. Catherine Buckland (Museum of Bags and Purses) explored the fascinating family heritage of Italian fashion brands and wrote this article with its fascinating history in mind.