Aptly named Talent Invasion, the exhibition has been put together by guest curator and freelance creative director Martien Mellema, who has more than 30 years of experience in the fashion world. For Talent Invasion, Mellema has hand-picked 21 promising designers from the latest wave of graduates to burst forth from Dutch art, fashion and design academies.
The most important selection criteria? Chutzpah, individuality and an anarchistic approach. This, according to Mellema and her team, is what the fashion industry is currently in need of. For this exhibition’s design and layout, Mellema collaborated with concept designer Leonoor Ottink and visual storyteller Elin Visser.