Made in Italy

  • 20-05-2018 until 17-02-2019

    Italian clothing and design is renowned the world over. Anything carrying the ‘Made in Italy’ label seems to be in high demand. But what does Italian design entail? What makes a pair of shoes or a dress so distinctly Italian? ‘Made in Italy’ is the new exhibition at the Museum of Bags and Purses which opened on 20 May and will remain on display until 17 February 2019. Discover exactly what makes the Italian style so distinctive by looking at fashions and accessories created by leading designers like Prada, Gucci and Dolce & Gabbana. Many of the items on display were worn by such celebrities as Sophia Loren, Barbra Streisand and Lady Gaga.


    Velour handbag with multi-coloured abstract motif, Emilio Pucci, Florence, ca. 1960

    Made in Italy

    What is Italian design? What is it that makes that one pair of shoes or that particular dress look so very Italian? For centuries, Italian design has involved a combination of tradition and craftsmanship with a luxurious, sensual look. Elements that add to this include high-quality fabrics with distinct patterns, such as those of Emilio Pucci. To promote Milan and Italian design, the words ‘Made in Italy’ were introduced in the 1970s. For Italian producers, this served as a collective slogan and mark of quality. It can be found in all kinds of advertising and on labels for designer items, fashion and even cookbooks.


    Classical, spectacular prints and glamour
    ‘Made in Italy’, an exhibition of fashion and accessories created by leading Italian designers including Prada, Gucci and Dolce & Gabbana, opened at the Museum of Bags and Purses on 20 May and will be on display until 17 February 2019.


    For this exhibition, the Museum of Bags and Purses collaborates with the Italian Institute in Amsterdam and Italian collector Giorgio Forni of the Fondazione Sartirana Arte in Pavia. Forni’s world-renowned collection consists of hundreds of garments and accessories designed by, for instance, Emilio Pucci, Salvatore Ferragamo, Giorgio Armani, Gianni Versace, many of these items having been worn by celebrities.

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