The Museum of Bags and Purses developed from the private collection of Hendrikje and Heinz Ivo. In 1996, they opened the doors of their home in Amstelveen to anyone interested in admiring their collection. The museum soon became a success. Ten years later, the collection had outgrown the Amstelveen residence, daughter Sigrid Ivo had become the director and the museum had moved to a beautiful canal house in Amsterdam. The canal house is part of the UNESCO World heritage Canal Ring Area of Amsterdam. In 2014, the museum was visited by no less than 85.000 people.